Data Protection · Privacy · Your Rights
This document explains how the information you provide when registering or using 456b is collected, stored, shared, and how you can stay in control of it.
Questions? Help Centre Visit the Help Centre or email support@456b.site.
This Privacy Policy June 2026 Last updated on the date shown. By using 456b services, you agree to this policy. If any changes are made, advance notice will be sent to your registered mobile number.
456b (referred to as "we" or "the platform") is an online betting and gaming service based in Bangladesh. We believe your personal data belongs to you — and if we hold it, it is our responsibility to handle it with integrity.
This policy explains what information 456b collects, why it collects it, how it is stored, and when it may be shared. It applies to the website (456b.site), the mobile app, and all related 456b services.
You have rights over your data — including the right to access, correct, delete, and in certain cases object to its processing. Full details are provided at the end of this document.
456b collects three types of information — what you provide directly, what is collected automatically while you use the service, and what is received from third parties.
Information Provided at Registration: Full name, mobile number, date of birth, and a chosen password. For KYC verification, a photo of your National ID or passport along with a selfie.
Transaction Information: Deposit and withdrawal amounts, dates, and the mobile banking number used (bKash/Nagad/Rocket). Mobile banking PINs and full account details are never stored on 456b's servers.
Betting History: Details of every bet you place — event, market, stake, odds, and outcome. This information is required for account management and dispute resolution.
Device & Usage Information: Your device type, operating system, browser, IP address, and session data on the 456b app or website are collected automatically. This information is used for security purposes and to resolve technical issues.
What We Do Not Collect: 456b never stores full payment card numbers, mobile banking PINs, or complete bank account details. Payment processing is handled through each operator's own encrypted system.
| Type of Information | Collection Methods | Mandatory? |
|---|---|---|
| Name & Mobile Number | Registration Form | Yes |
| Date of Birth | Registration Form | Yes |
| NID / Passport Photo | KYC Upload | For Withdrawals |
| Transaction Information | Automatic | Yes |
| Device & IP Information | Automatic | Background |
| Cookie Preferences | Browser / App | Optional |
456b uses your information only for specific, defined purposes. Your data is never sold to advertisers and is never shared with unrelated third parties.
Service Operations: Your information is essential for creating your account, processing bets, completing payments, and sending out winnings.
Identity Verification: Verifying your age and identity during the KYC process, preventing duplicate accounts, and protecting against fraud.
Security & Fraud Prevention: Detecting unusual login activity, blocking account hacking attempts, and monitoring suspicious transactions.
Customer Support: When you report an issue, we need your account and transaction details to resolve it quickly. Support conversations may be recorded for quality assurance purposes.
Service Improvement: Usage patterns are analyzed to make the app and website easier to use. This analysis relies on aggregated data with no personally identifiable information.
Responsible Gaming Monitoring: Monitoring betting behavior patterns to identify anyone who may be experiencing problems and providing timely support.
Promotional Notifications: You may receive SMS or app notifications about your preferred sports or bonus offers. If you'd prefer not to receive these, you can turn them off at any time from your account settings.
The security of your data is one of 456b's top priorities. Protection is in place at both the technical and administrative level.
All data transmitted through the website and app is encrypted. Third parties cannot intercept your information in transit.
Data stored on our servers — especially passwords and KYC documents — is always kept in an encrypted state.
Only 456b staff who require access to specific data are permitted to view it. All access is logged.
Regular security audits are conducted to identify and address system vulnerabilities.
Data Retention Period: Data is retained for as long as your account is active. After closure, certain information may be kept for up to 5 years as required by law, for dispute resolution, or for fraud investigation purposes. After that, it is securely deleted.
In the Event of a Security Breach: If a security incident is detected, 456b will notify affected members as quickly as possible and take immediate steps to resolve the issue.
456b never sells your personal data to third parties. In certain situations, however, some information may need to be shared.
Mobile Banking Operator: Only the transaction details required to process payments are shared with bKash, Nagad, or Rocket. Your full profile and KYC information are never shared.
Technology Service Providers: Technology companies that support 456b's platform operations — such as cloud hosting and analytics tools — may process data. They operate under strict confidentiality agreements.
Legal Obligations: In some cases, 456b may be legally required to disclose information in response to a court order, regulatory authority, or lawful request from law enforcement. Only the minimum necessary information will be provided.
What We Don't Do: Your data is never sold or transferred to advertisers, data brokers, or unrelated third parties.
The 456b website and app use cookies and similar technologies to enhance your experience and ensure the platform functions correctly.
| Cookie Types | Purpose | Mandatory? |
|---|---|---|
| Essential Cookies | Login Sessions, Security Tokens | Yes |
| Functional Cookies | Language preference, theme settings | Optional |
| Analytics Cookies | Page Usage Statistics | Optional |
| Security Cookies | Device identification, fraud prevention | Yes |
The mobile app uses device storage in place of cookies, serving the same purpose. All non-essential cookies can be disabled from your account settings, though some features may be limited as a result.
No Third-Party Tracking: 456b does not use tracking cookies from external ad networks. Data used for analytics is processed in anonymized form.
456b respects your rights over your own data. Any of the requests below can be submitted to support@456b.site. After verification, we typically respond within 7 business days.
You can submit a request to find out what information 456b holds about you. Your account details and betting history are also viewable directly in the app.
You can request corrections to any inaccurate or outdated information. Changes to your mobile number or name will require additional verification.
If you close your account, you may request that your personal data be deleted. Due to legal obligations, certain information may need to be retained for a specified period.
You can request a download of your betting history and account information. Files are available in CSV or PDF format.
You can opt out of promotional notifications or object to certain types of data processing. Changes can be made directly from your account settings.
In certain circumstances, you may request that the processing of your data be restricted — for example, during a dispute.
456b services are intended for users aged 18 and above. We do not knowingly collect personal information from minors.
Age Verification: Age is verified at registration using your date of birth and through a national ID during KYC. If you are found to be under 18, your account will be closed immediately and any remaining balance will be returned. Your personal information will not be used for any other purpose.
A Note for Parents: If you discover that your underage child has created a 456b account, contact us immediately at support@456b.site. We will close the account promptly and delete any collected data.
To ask questions about our privacy policy, raise a concern, or exercise your rights, please reach out through the following:
Email: support@456b.site — For privacy-related matters, use "Privacy Request" as the subject line. We typically respond within 3–7 business days.
Live Chat: 24/7 support is available via live chat on the app or website. For urgent matters, live chat is the fastest way to get help.
456b reviews every privacy request in good faith. You may be asked to verify your identity when submitting a request, to ensure that information is provided to the right person.
Your privacy is protected through a combination of technology and policy
Your data is encrypted with 256-bit SSL every step of the way from your device to 456b's servers. The green padlock in your browser confirms the connection is secure.
Logging in to the 456b app with fingerprint or Face ID means you never have to type your password — and even if someone gets hold of your phone, they can't get in without your biometrics.
456b never sells your personal information to advertisers or data brokers. Your data is used solely to operate the service.
Identity verification is a one-time process — you won't need to repeat it. KYC data is stored in an encrypted vault and accessed only when necessary.
You have full control over the notifications you receive. Turning off promotional SMS or push notifications is straightforward — just one tap in your account settings.
How long your data is retained is clearly defined. If your account is closed, you will be informed of when each type of data will be deleted.
Whenever you use an online service, it's natural to wonder — "Where is my data going?" With 456b, the answer is straightforward: your information is used solely to run the service, never sold, and never shared with anyone who doesn't need it.
Many people in Bangladesh are still cautious about using online services — especially when asked to share a mobile number or ID details. That caution is understandable. 456b recognizes these concerns, which is why every step of data collection comes with a clear explanation: what information is needed, why it is needed, and what happens if you choose not to provide it.
Why is a mobile number required? Payments on 456b are processed via mobile banking, and your number is needed to send OTP verification codes. Why a date of birth? To confirm your age — it is a legal requirement. Why KYC? To ensure that withdrawals are sent to the right person.
456b will never ask for your mobile banking PIN — nor should it ever. When making a payment, you are redirected to the bKash or Nagad app to enter your PIN there, not within 456b. This is by design, so your PIN never enters the 456b system.
Device information and IP address collection often goes unnoticed, but it serves an important security purpose. If someone attempts to log in to your account from an unfamiliar country, or if an unusual number of accounts are created from a single device, 456b uses this data to detect and block such activity.
Your betting history is kept primarily for your benefit. If a question arises about the outcome of a bet or whether a payment went through correctly, having this record on hand speeds up resolution. Without it, verifying the validity of any claim during a dispute would not be possible.
As part of responsible gaming, 456b monitors betting behaviour. If a member suddenly begins betting much more frequently or in significantly larger amounts, this is flagged automatically. This is not surveillance — it is a layer of protection for the wellbeing of our members.
456b will always give advance notice before making any changes to this Privacy Policy. No new terms will be imposed without warning. Changes will be communicated in plain language — the actual updates will not be buried in legal jargon.
Frequently Asked Questions About Our Privacy Policy
To change your name or mobile number on your account, you'll need to contact support directly — since this information is tied to your identity, additional verification is required. Send your request via live chat or to support@456b.site, and include both your old and new details. For a mobile number change, an OTP verification to the new number and a match against your NID will be required. For a name change, your details will be checked against your ID document. The process is typically completed within 1–3 business days. Email address and communication preferences can be updated on your own from "Profile Settings" in the app.
Yes, 456b offers more than 30 sports markets alongside cricket, including football, kabaddi, tennis, basketball, volleyball, and hockey. Football coverage spans the Premier League, La Liga, and Champions League, as well as the Bangladesh domestic league. To place a bet, log in via the app or website, go to the "Sports" section from the main menu, and select your preferred sport. You will see a list of ongoing and upcoming matches. Tap a match to view available markets such as match winner, handicap, total goals/runs, and in-play markets. Enter your stake in the bet slip and tap "Place Bet". In-play betting is also available while a match is in progress.
Now that you've read 456b's Privacy Policy and know how your data is protected, go ahead and register — join Bangladesh's most trusted betting platform.
18+ · Bet Responsibly · Free Membership